The MD of the Cocoa Marketing Company (CMC), Dr. Wisdom Kofi Dogbey is currently in London attending the council meeting and annual general meeting (AGM) of the Federation of Cocoa Commerce, where key discussions surrounding the future of the cocoa industry are taking place. In addition to this pivotal gathering, the MD is also participating in the board meeting of CMC UK, a vital subsidiary of the company, aimed at enhancing CMC’s international presence and operations.
Seizing the opportunity to further CMC’s mission, the MD has conducted a series of productive visits with the company’s cocoa bean buyers and stakeholders. These engagements are not just about transacting business; they are about deepening relationships and fostering collaboration that transcends the traditional buyer-seller dynamic. “Our goal is to build partnerships that are mutually beneficial and focused on sustainable growth,” the MD stated during one of the meetings. “We want to work together to innovate and enhance the quality and delivery of our cocoa product while prioritizing sustainability.”
At the heart of these discussions is a bold vision to transform CMC into a global force in the cocoa industry. The MD emphasized that this vision aligns with the broader ambitions of Cocobod, Ghana’s leadership, particularly in supporting the President and the finance minister’s mandate to foster economic recovery and growth in the country. “As we strengthen our relationships with international buyers and stakeholders, we contribute to a framework that not only benefits CMC but also reinforces Ghana’s position in the global cocoa market,” the MD remarked.
The highlights of the trade talks included discussions on innovative cocoa processing techniques, quality assurance measures, and the importance of sustainability in the supply chain. The MD reiterated that CMC is committed to promoting ethical sourcing and empowering local partners, which is essential for driving positive change in the sector. “This is not just about selling cocoa; it’s about creating a sustainable ecosystem that benefits everyone involved.”
The meetings also provided a platform to explore opportunities for joint ventures and collaborations that could lead to new product development and market expansion. The MD expressed optimism about the potential outcomes of these engagements, stating, “By working hand in hand with our partners, we can innovate and adapt to the changing demands of the global market, ensuring that CMC remains competitive and relevant.”
As CMC continues to navigate the complexities of the global cocoa landscape, the MD remains steadfast in the commitment to contribute to Ghana’s economic recovery and the legacy of H.E President John Dramani Mahama. “Together, we can build a resilient cocoa sector that not only meets the needs of today’s consumers but also secures a prosperous future for generations to come,” the MD concluded.
With this strategic approach, CMC is poised to make significant strides on the international stage, reinforcing its position as a leader in the cocoa industry and playing a crucial role in the economic development of Ghana. The ongoing engagements in London mark a pivotal moment in CMC’s journey toward achieving its ambitious goals and supporting the nation’s growth trajectory.
